Who We Are
Creative Imagination. Creative Impact.
Dan Foote has been in the advertising industry since, well, as he would tell it, forever. He has owned ad agencies, has been creative director at other agencies, and has been the force behind some amazing creative work. He has fun with his work and thoroughly enjoys meeting and working with clients.
Kristina Hansen, MBA, began in the medical industry and loves the strategic aspect of creating a perfect marketing plan, and tracking results, for clients. She has extensive marketing know-how which is further enhanced by her energetic attitude toward everything she does and with everyone she meets.
As a dynamic marketing duo, their skill sets complement each other’s incredibly well, which results in engaging interactions with clients, sound insight, and razor-sharp plans that deliver results, all with a little fun and humor mixed in.
“When it is obvious that the goals cannot be reached, don’t adjust the goals, adjust the action steps.”
“So never be afraid to ask why and take the time to saunter down a cobblestone path.”
I disagree. Asking why doesn’t reflect a lack of knowledge or weakness. On the contrary, the question proves that one is curious, open, and always striving to know and understand more.
It is this philosophy that has allowed me to enjoy nearly 30 years of successfully assisting clients with their marketing and advertising. There is not a single client that I have not learned great lessons from. We need our client’s knowledge base to do the best job for them.
Other things that define my profile as a marketing and advertising guy:
1. You are in trouble once you start to believe your own press releases.
2. When an agency thinks they know more than their clients, they will fail.
3. If you don’t respect the person sitting across the table from you, the client-agency relationship will fail.
4. A cute headline isn’t always the answer.
5. “Things turn out best for those who make the best of how things turn out.” Quote by John Wooden
Partnering with Dan gave me the opportunity to create a working environment that I had never experienced. Our passion for people has cultivated a network of talented, hard working, marketing professionals who are genuinely valued personally and professionally. Our partners are given the creative freedom to use their talents. I listen to what drives and excites them. This unique environment of value, respect, and flexibility, along with a genuine human connection, has produced an engaged team of professionals that can capture the heart of a brand for our clients.
My time away from work is spent with my 4 children, who drive me every single day. Being a business owner has given me the chance to teach them by example how to work hard and treat people with respect.
This hard working value spills over to the rest of my personal life with a dedication to fitness and living an active lifestyle. In the summer I can be found outside gardening or soaking up every last bit of sunshine on a lake. In the winter you can find me inside going crazy, wondering how I can live somewhere so cold and dark!