Is Anyone Else Tired of Senseless Advertising

>> By: Dan Foote

While I embrace and have successfully implemented the senses deprived digital approaches to marketing communications, I know deep in my heart that people’s emotions matter more than technology when making a buying decision.

Yet, in the digital world that we have all succumb to, often one’s affinity to social media accounts is missing one critical aspect of communication – the human element. Regardless if you have ever opened the Yellow Pages or read a traditional newspaper and have an affinity to your social media accounts, I submit the following in support of adding traditional marketing tactics back into your marketing mix!

  • One’s cell phone (oh I forgot, one’s mobile device) is now our security blanket.
  • A text, now almost viewed as old-hat, is often our way of having a conversation.
  • A tweet is our way to respond guiltlessly
  • Instagram, VSCO, and Snapchat have so little social value they have replaced nothing other than humility.
  • An online review is an outlet for those with opinions that nobody really cares about.
  • Facebook is today’s digital Grocery Store Tabloid.
  • Google has become our sound-bite resource library.
  • LinkedIn has replaced the handshake.

WHAT have we become, robots that no longer care about one-on-one human communication?

Is it just me, or do others long for the distinctive smell and the feel of a well-worn book cover experienced while visiting a local library? Or, how about getting a bit of ink on your fingers when reading the daily NEWSPAPER over breakfast, or taking in a movie on the big screen rather than on Roku or Apple TV?

Too often today, when determining how to best market something, brand-focused emotional marketing has been replaced with the latest senseless digital fad. When did we decide as humans that we no longer believe that our five basic senses: sight, hearing, smell, taste, and touch matter? To be clear, I’m NOT saying that it’s wrong to use digital marketing, but rather suggesting that consideration should be given to more traditional tactics as well.

I believe and know that at the end of the day, ALL humans have emotions, and those emotions overrule logic in a buying decision 100% of the time. So, if you haven’t built some aspects of traditional emotional infused brand focused tactics into your marketing mix, you’re missing a huge opportunity. It’s an opportunity to build a relationship with your audience, allowing them to feel the warmth of a firm handshake, the pleasure of a smile, the sound of laughter, and the taste of success.

As I’ve said before, and I’ll say again, “Never be afraid to ask why and take the time to saunter down a cobblestone path.”

If you’re ready to add some COMMON SENSE back into your marketing efforts, come take a walk with me and let’s TALK about how to add emotion back into your marketing mix?

Give Me a CALL When You’re Ready to Come to Your Senses!
Dan Foote: 651-274-5125, OR, if you MUST: [email protected]


PO Box 120563 St. Paul, MN 55112

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